Final “Doraemon Sustainability Mode” Products
for JOIN: THE POWER OF CLOTHING Campaign
Plush toy and fleece items available from
supporting UNESCO initiatives for clean oceans
Global apparel retailer UNIQLO announces the launch of the 2023 Fall/Winter collection for JOIN: THE POWER OF CLOTHING, a campaign supporting UNESCO activities to reduce marine debris. The new items, the final in the series featuring popular cartoon character Doraemon, will be available at UNIQLO stores throughout Japan and the uniqlo.com online store from Friday, October 6.
JOIN: THE POWER OF CLOTHING is a customer-participation project that connects the “power of clothing” with actions for a more sustainable world. Items for the 2023 Fall/Winter collection are the Doraemon Sustainability Mode Fluffy Yarn Fleece Full-Zip Jacket, and the Doraemon Sustainability Mode Toy, both made of 100% recycled polyester fabric. The Full-Zip Jacket features a small Doraemon Sustainability Mode motif on the chest, and the Toy is UNIQLO’s first plush toy made from fluffy yarn fleece material. This will be the final Doraemon Sustainability Mode collection.
For every purchase of products eligible for the campaign, which include Doraemon Sustainability Mode items and other fleece items made from recycled polyester, Fast Retailing will donate US$1 to UNESCO to support its international initiative to reduce ocean garbage, which includes educational programs to raise awareness of marine debris issues.*
* The maximum donation amount is US$1.5 million (approx. ¥200 million). Donations will be made by UNIQLO parent company Fast Retailing Co., Ltd.
Doraemon Sustainability Mode Products
Launch Date: October 6, 2023 (Friday)
Sustainability Mode Fluffy Yarn Fleece Full-Zip Jacket 1 Design Php 1,490
Doraemon Sustainability Mode KIDS Fluffy Yarn Fleece Full-Zip Jacket 1 Design Php 990
Doraemon Sustainability Mode Toy 1 Design Php 990
See the special website for other JOIN: THE POWER OF CLOTHING products eligible for donations.
Special website to learn about ocean garbage
The JOIN: THE POWER OF CLOTHING special website contains content to learn about ocean garbage. Continuing from the previous season, the site features interviews with experts, videos about marine debris issues, and advice for reducing plastic waste in our everyday lives. The site also includes reports on how donations made through the JOIN: THE POWER OF CLOTHING project since 2022 (approximately US$ 3 million) have so far been utilized.
About Doraemon Sustainability Mode
Beloved for more than 50 years, the cat-type robot Doraemon is a worldwide popular manga and anime character from the 22nd century. Always kind and ready to help, Doraemon pulls all sorts of secret gadgets out of his fourth-dimensional pocket to solve problems throughout his many adventures. In Sustainability Mode, Doraemon joined UNIQLO as a global sustainability ambassador, to show us how sustainable steps can be our secret gadgets to help transform the world into a better place for all.
UNESCO (the United Nations Educational, Scientific and Cultural Organization)
UNESCO is the United Nations Educational, Scientific and Cultural Organization. It contributes to peace and security by promoting international cooperation in education, sciences, culture, communication, and information. UNESCO promotes knowledge sharing and the free flow of ideas to accelerate mutual understanding and a more perfect knowledge of each other's lives. UNESCO's programs contribute to the achievement of the Sustainable Development Goals defined in the 2030 Agenda, adopted by the UN General Assembly in 2015.
About UNIQLO LifeWear
Apparel that comes from the Japanese values of simplicity, quality and longevity. Designed to be of the time and for the time, LifeWear is made with such modern elegance that it becomes the building blocks of each individual’s style. A perfect shirt that is always being made more perfect. The simplest design hiding the most thoughtful and modern details. The best in fit and fabric made to be affordable and accessible to all. LifeWear is clothing that is constantly being innovated, bringing more warmth, more lightness, better design, and better comfort to people’s lives.
About UNIQLO and Fast Retailing
UNIQLO is a brand of Fast Retailing Co., Ltd., a leading Japanese retail holding company with global headquarters in Tokyo, Japan. UNIQLO is the largest of eight brands in the Fast Retailing Group, the others being GU, Theory, PLST, Comptoir des Cotonniers, Princesse tam.tam, J Brand and Helmut Lang. With global sales of approximately 2.3 trillion yen for the 2022 fiscal year ending August 31, 2022 (US $16.6 billion, calculated in yen using the end of August 2022 rate of $1 = 138.7 yen), Fast Retailing is one of the world’s largest apparel retail companies, and UNIQLO is Japan’s leading specialty retailer.
UNIQLO continues to open large-scale stores in some of the world's most important cities and locations, as part of its ongoing efforts to solidify its status as a global brand. Today the company has a total of more than 2,400 stores across the world, including Japan, Asia, Europe and North America.
With a corporate statement committed to changing clothes, changing conventional wisdom and change the world, Fast Retailing is dedicated to creating great clothing with new and unique value to enrich the lives of people everywhere. For more information about UNIQLO and Fast Retailing, please visit www.uniqlo.com and www.fastretailing.com.