The Manila Electric Company
(Meralco) emerged as one of the top companies at the recently concluded 19th
Philippine Quill Awards after the power distributor bagged 22 wins and the
Company of the Year 1st Runner-up award.
Recognized for its internal and external
communication programs, the Meralco Group won eight Excellence Awards and 14
Merit Awards for various programs and initiatives on pandemic response centered
on health and safety, customer-centricity, service excellence and stakeholder
“We have always been committed in
creating communication plans and programs that help empower our customers and
the public, most especially since the pandemic continues to pose challenges in
our way of life. These said challenges invigorate us to strive harder because
we firmly understand how crucial stable and reliable electricity service is in
enabling work-from-home and online distance learning arrangements and in
getting our responsibilities done,” said Meralco Vice President and Head of
Corporate Communications Joe R. Zaldarriaga.
“To be recognized as one of the top
companies in communications is truly an honor and it pushes us to develop and
implement more programs that will benefit our customers, our communities, and
our country,” he added.
Among Meralco’s campaigns that
received highest awards include those that ensured customers, stakeholders, and
employees were protected, healthy and equipped with helpful information against
the COVID-19 pandemic. “#AyokoMagViral: A Meralco internal campaign against
COVID-19” under the Internal Communication category and “Safety First:
Empowering Enterprises to Fight an Invisible Enemy” under the Safety
Communication category received Excellence Awards on Communication Management.
Meralco’s initiative to make customer
payment process more convenient via the “Fitting the Bill: Meralco makes paying
bills easier with the Customer Account Number”, and its relentless efforts to
ensure its external stakeholders remain safe and informed despite the pandemic
through the “Meralco Power Up Live: Empowering Business Customers Amidst the
Pandemic” both won Excellence Awards in the Customer Relations category.
Also recognized with an Excellence
Award under the Customer Relations category was the “Safeguard the Economy at
All Costs by Waiving Energy Demand Charge” program, which demonstrated
Meralco’s efforts to support its business customers amid the global health
The Company’s push towards
sustainable transportation through “Electric Motorcycle Deployment for Meralco
Business Center Field Representatives” campaign likewise earned an Excellence
Award in the Change Communication category.
Meralco PowerGen Corporation
subsidiary Atimonan One Energy, Inc. (A1E), meanwhile, received two (2)
Excellence Awards under the Corporate Social Responsibility category. “Kaisa sa
Kabuhayan: Aplaya Sardines Enterprise with Atimonan Fisherfolks” and “Kaisa sa
Kalusugan radio health program” are both pandemic response programs that
benefitted A1E’s host communities in Quezon province.
One Meralco Foundation (OMF), the
company’s social development arm, bagged four (4) Merit awards for “Household
Electrification Program: Powering-Up Communities Amidst the Pandemic”, “Meralco
One for Trees: Helping Farmers Survive the Pandemic through Sustainable
Reforestation”, COVIDCOMMS 2021: Farmers to Frontliners and Marginalized (F2FM)
Project: Invigorating the Livelihood of Farmers”, and “Stronger Together-The
2020 MVP Academic Achievement Awards Virtual Ceremony”.
Other Meralco’s initiatives that
received Merit citations were the following campaigns: “Unwavering Service and
Malasakit amid the Pandemic and May-June 2021 Power Shortage”, “Providing
Consumers the Power During Summer”, “Meralco Corporate Partners Viber Community
– Engagement When Connectivity is a Must”, “Ensuring our Stakeholders are
Informed Despite Social Distancing: Quarterly Operating and Financial Media
Briefings”, “Putting Things in Perspective: Meralco Communicates the Upward
Trend of Power Rates 2021”, “Meralco’s 2020 Corporate Reports (Power On, Live
Life and Give Hope)”, “Biyaheng Meralco: A Virtual Townhall with our CEO”,
“Customer Experience Index (CXI): The Case of Meralco Business Centers”,
“COVIDCOMMS2021: Meralco’s Facebook Page Keeping the Lights On in the New
Normal”, and “MVP: The Man and His Art – A Visual Inventory of Filipino
Artistry Gracing the Halls of Philippines’ Major Companies”.
Organized by the International
Association of Business Communicators (IABC) Philippines, the Philippine Quill
Awards is considered the country’s most prestigious awards program in the field
of business communication – emphasizing the excellent use of communication in
achieving goals and in making a difference in society.
IABC President Belle Tiongco lauded
Meralco on its performance, saying: “For as long as I have been involved with
the Quills, Meralco has always been a beacon of communications excellence.
Meralco is a communicator that prioritizes its role as a mover, a force for
good, in Philippine society. That’s a mindset, I believe, that organizations
should emulate so that communications can really be a platform for national
development. Mabuhay Meralco, for your performance in this year’s Quills.”
This year’s awardees came from a
crop of more than 800 entries - the highest in Quill history, according to the
IABC, an association of top business, industrial and organization
communicators, and professionals that supports the highest professional
standards and practice of exceptional quality and innovation in organization
and business communication.