Share Smiles with SM Bears of Joy

Share smiles with SM Bears of Joy. This pandemic has taught us to share what we have with those who have less. Every year, SM Supermalls and Toy Kingdom come together to give shoppers a chance to share the holiday season cheer with children in need. Starting November 12, shoppers can purchase the bears at P250 per pair – one to keep, and one to be donated to charity. This simple act of kindness can go a long way, especially during a time when empathy is needed most.


Buy a pair of SM Bears of Joy for only 250 PHP - one to keep and one to donate this Christmas season. Available at selected SM Supermalls and Toy Kingdom online stores from November 12 to December 25, 2021.

More reasons to spend the Holiday Season from Nov 5 to January 6, 2022 at SM Malls:

·       Christmas Village

·       Christmas Feast

·       Christmas Market

·       Christmas Shows


Indeed, Christmas has evolved with the times, but knowing that SM has our happiness and safety in mind, we are able to relive great holiday memories with our loved ones in the malls we call home.


SM implements strict #SafeMallingAtSM protocols nationwide and offers an equally convenient online shopping option with the SM Malls Online app on the Google Play or App Store. For more information, visit and follow @smsupermalls on all social media accounts.