Together We Ride
Stronger: Shell Solidifies Support for Local Biking Community
Kicking off at Baguio City last July, Shell Bike
Fair wraps up this year’s festivities with a bang this Saturday, September 22
at the Philippine International Convention Center (PICC), Pasay City.
The biker community in the Philippines has grown
exponentially as more and more riders consider two-wheeled vehicles as a more
practical and convenient mode of transport. Based on the latest statistics from
LTO, the number of registered motor vehicles in the Philippines has grown to
10.5 million as of 2017.
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(From left to right) Anthony Wee – Shell Lubricants Marketing Manager,
JR Apolinario – Shell Technical Helpdesk, Lorrie Ramirez- Shell Advance Brand
Manager, Mark Malabanan- Shell V-Power Brand Manager, Cherine Capadocia-Shell
Brands and Communication Manager, and Brandon Briones-Shell Retail Fuels
Marketing Implementor
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Pilipinas Shell, a reliable partner of the biker
community, in making their rides better celebrates the courage and resilience
of bikers as they take their daily journeys despite the difficulties that they
face in weaving through obstacles on the road.
“This day is really to express how grateful we are
for the support that we received from the Filipino biking community,” said Shell
V-Power Brand Manager, Mark Malabanan. “As our theme says, together we ride
stronger. We are honored to be chosen as their partner on the road, being there
with them through the years. And, as we have for more than a hundred years,
Pilipinas Shell continues to strive to make life’s journeys better for all
motorists.”
Participants were treated to special offers from
Shell and event sponsors as well as exciting games and booth activities. Performances
by Rico Blanco, Rocksteddy, and other local acts also rocked the event
alongside celebrity guests Daiana Menezes, Yam Concepcion, and Phoebe Walker.
Five winners each brought home scooters or
motorcycles that were raffled off as major prizes: Honda CBR150, Yamaha Mio i125, and Suzuki
Raider J115. The biker community was also given the chance to express their
creativity through the Modified Bike and Helmet Design contests.
The highlight of the day was the announcement of
the big winner of Shell Outriders: the nationwide search for the best bike
club.
A total of 17 finalists representing Luzon,
Visayas, and Mindanao were picked out through careful screening of hundreds of
entries received over the past two months. The chosen clubs set up creative
displays at the convention hall to showcase their love for riding and how they
exhibit personal and social courage. The champions received a cash prize of PHP
100,000.00 and fuel vouchers worth PHP 50,000.00.
“We put up this search because we want to recognize
bike clubs who exemplify the brand values and ideals of Shell. We were amazed
to see how passionate they are for what they do and how they push to continue
to outride anything.” said Shell Advance Brand Manager, Lorrie Ramirez.
This year’s Shell Bike Fair was made possible by Shell
Advance and Shell V-Power, led by their passion to be the most reliable
partners on the road. As a global leader in power and energy, Shell continually
works to deliver smarter products and cleaner energy solutions.
Shell Advance motorcycle & scooter oils and
Shell V-Power premium fuels work together in providing complete engine
protection and world-class performance and efficiency on the road. With these, riders
are empowered to outride the challenges that they encounter on the road.
Thank you very much Pilipinas Shell and looking forward to next year's bike fair!
For more information, visit www.shell.com.ph
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