Everyday is Play Day had a huge
comeback as SM City North Edsa last April 13, 2018, along with 17 other malls,
celebrate all play, all fun, all day for kids and the whole family. Making all
SM Supermalls a venue for everything play.
During the next months, more than
twenty global brands will be launching their latest toy collections in Sm City
North Edsa. Likewise, more than 60 characters and brands such as Spongebob,
Shimmer and Shine, Beyblade, Hasbro Gaming, and Shopkings, will tour all the 18
malls in a series of exciting shows and meet and greet sessions.
This year’s campaign is set to be
much bigger and stronger with their growing partnership with Sony Playstation,
that will bring more fun and exciting technology in our days of play, Fujifilm
Instax, which will capture the best and fun memories from kids to kids at
hearts, and Pay Maya and Globe G-cash that will offer 30% off rebates on their
loyal customers who wants to avail their favorite toys through mobile payment.
Kicking off the campaign is the
launch of new Shimmer and Shine toy collection at the Block Atrium at SM City
North Edsa on May 5 – 6. This top rating Nickelodeon show is about a twin
genies-in-training who grants wishes to their human friend Leah. It highlights the importance of
teamwork, resilience, and overcoming obstacles. This is a show that our little
girls will surely wouldn’t want to miss.
90’s kids will enjoy the huge
comeback of Beyblade, on August 31 – September 2 at the Annex Activity Area at
SM City North Edsa. It is known in Japan as Explosive Shoot Beyblade, a
Japanese manga series, written and illustrated by Takao Aoki, to promote sales
of this spinning tops called “Beyblades”.
The whole family will definitely
love the Hasbro Gaming which will have activation at Sm City Fairview, SM City
Novaliches, Sm City San Jose Del Monte, SM City East Ortigas, SM City Bicutan,
and SM City BF Paranaque from Arpil to October this year. Hasbro engages
families and friends through toys and games. In this upcoming leg, we are set
to create our very first life-sized versions of gaming toys including Monoply,
Jenga, Pie Face, Connect and Twister.
Kids who love combining
entertainment and education will surely get excited for Nutty Scientist which
will have roadshow all around SM Metro Manila malls. They create fun,
spectacular, interactive activities and uses educational techniques in the form
of shows or workshops for kids. Children will be active participants on the
hands-on activities they offer tat will be led by professionals.
Also this year, with the help of SM
Cares, Everyday Is Play day will be bringing up DSWD partner charities and
oragnizations including SOS Children’s Village Philippines to our series of
shows and events. Watch out for more exciting toy launches and events this
year. Everyday is Playday at SM Supermalls!
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