SM Malls Celebrates Fatherhood via the SM Dadventures

As the month of June is dedicated to all fathers around the world, SM Supermalls gives importance to the most important man in our life- our dad. SM Dadventures is a month long event and promo filled celebration of all dads that families can enjoy. 

At the SM Supermalls recent media event on June 14, Idol Dads such as actor-Patrick Garcia, stage performer- Apollo Abraham, SM Supermalls AVP for Marketing- TJ Cuenca and SM Hero Ronald Llaneta (security guard who found and returned a huge sum of money) were present to inspire as well as watch the SM Daddy’s Girl viral video. 

After watching the video, they gave out their reactions and felt emotional afterwards.

This year, SM Supermalls brings to the whole family a grand Father’s Day celebration honoring dads in 62 malls nationwide through DADventures at SM.

Happening this month are fun-filled activities, offering many ways for us to show how much we love dad as we create family-first moments on his special day.

SM Dadventures Activities
  • Beer Festival on June 13 to 25
  • Extreme Wheels Expo featuring classic car models, monster trucks, and big bikes on June 13 to 18 / 18 to 25
  • Grab Some Grub group meal promos on June 13 to 25, and special dining treats for dads on weekends starting June 16
  • Mini Me casual fashion show featuring dads and their kids wearing matching OOTDs on June 16 to 18 / 23 to 15
  • Blessing for Dads after the mall’s regular Sunday mass on June 18

SM Daddy's Girl went viral- watch it:

Shoppers can also share their happiest moments with dad and win exciting prizes. Interested participants can check out the SM Supermalls Facebook page for the #DADventuresAtSM digital promo details and updates.