MILO® brought together an ACTIVE PILIPINAS with the successful comeback of the National MILO® Marathon
For the first time in 3 years, the National MILO® Marathon returned to energize runners of all levels!
The much-awaited return of the National MILO® Marathon kicked off on March 26 with its first leg in the SM Mall of Asia Complex. After a 3 year hiatus, the marathon brought together over 12,000 runners for 3K, 5K, 10K, 21K, and 42K race categories.
The longest-running marathon
in the country, this year’s National MILO® Marathon comeback marks its 44th
iteration. It follows the brand’s MILO® ACTIVE PILIPINAS launch in January
which was a call for the nation to go from couch to court with the help of
MILO®’s energizing nutrition and sports programs.
“We started the year with a
call to go from couch to court— to
ease our way back into sports— and
the return of the iconic National MILO® Marathon is one of the ways we’re doing
that. Although it’s not on the scale that we’ve gotten used to, the MILO®
Marathon continues to be a safe and trusted space where Filipinos can get
together to start or strengthen their active lifestyles,” said MILO® Sports
Head Carlo Sampan.
In line with the brand’s
commitment to easing Filipinos back into sports, MILO® also launched its
first-ever Virtual MILO® Race where
over 2,000 runners nationwide were also able to join the MILO® Marathon
festivities despite not being physically present in the Manila leg.
While the Virtual Race
invited runners outside of Metro Manila to join the fun of running, the
National MILO® Marathon, in its 44th year, did not only bring together seasoned
runners, but also welcomed casual and first-time runners. Among the marathon’s
podium finishers was James Kevin Cruz
from Montalban, Rizal, a returning runner who joined three MILO® marathons
and took home the gold medal for the 42K run men’s category. When asked about
how he prepared for the 42K category after recently doing only a 32K run, he
shared, “Tinest ko lang laruin itong
42[K] na ito kasi 10K lang pagitan kaya ginrab ko na din. Nagpatulong ako sa
kaibigan ko na bigyan ako ng program training para makalaro ako sa MILO®.”
Aside from the elite runners
who heated up the competition for the various race categories, the event was
also filled with casual runners who shared the joy of running with their
families and friends. Joining the National MILO® Marathon for the third year,
Kjerstin Janikka R. Schei shared that her running experience was “relaxing
especially [since I trained] and I haven’t done it in a long time.” The 10-year
old runner finished the 5K run with her friends. When asked why she likes to
run, she said that it’s productive and helps her train for her other sports
like soccer.
Attendees also had fun activities to try such as the Active Zones that gave kids an introduction to taekwondo, basketball, and sepak takraw.
Keeping the energy high, MILO® also
welcomed cheer dancing teams from elementary, high school, and college
divisions for a cheer dancing competition.
The successful comeback of
the National MILO® Marathon was made possible with the support of its official
venue partner SM, hydration partners Cristalino and Crystal Clear, timing
partner Garmin, fitness partner Anytime Fitness and Surge, hotel partner TRYP
by Wyndham, registration partners and sponsors Decathlon Mall of Asia,
Landmark, Super 8, Puregold, Waltermart, Metro Gaisano, Ford, Nestlé Cereals,
Kitkat, Chuckie, Nescafé, and adidas; and sports partners Best Center,
Philippine Taekwondo Association, Club Gymnastica, Gymnastic Association of the
Philippines, and the Associate for the Advance of Karatedo.
#MILOMarathon2023
#MILOActivePilipinas
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