For a
limited time only, you can sample some of the most iconic premium wines and
spirits in the world at the Tasting Corner in selected SM Markets. This innovative new concept is the first of
its kind, and a rare experiential opportunity for those who are curious about
premium brands to sample these drinks in their “perfect serve”.
Making the Perfect Serve
The perfect
serve is the way in which wines and spirits manufacturers recommend that their
drinks be served. Most perfect serves
are surprisingly not common knowledge, and quite often they are not how
everybody drinks it.
For instance,
most Cognac aficionados would never think to mix Hennessy VS with ginger ale
and a slice of lime, but that is exactly the way in which Hennessy recommends that
Hennessy VS be enjoyed.
Everyone
knows the proper lick, shoot, and suck routine for drinking room temperature
Tequila, but Jose Cuervo recommends Tequila chilled to a precise temperature
and taken straight up.
Hardcore
Scotch Whisky drinkers usually prefer their Scotch neat or on the rocks,
Johnnie Walker strongly suggests mixing Johnnie Walker black with ginger ale or
cola. And while wine connoisseurs
everywhere will usually insist on room temperature serving for most if not all
wine, Carlo Rossi and Los Cardos actually recommend that their wines be
chilled.
The best
thing is there is no need to try to imagine what that is like, these and other
perfect serves are in store at the Tasting Corner, to sample for free.
It’s all about knowing the “good stuff”
Contrary to
the all too prevalent mindset in the Philippines, knowing how to drink is not a
skill that is based on a person’s alcohol tolerance levels. The real skill doesn’t lie in the ability to
drink huge amounts of alcohol, but in knowing the difference between an
ordinary drink and “the good stuff.”
This is an idea that millennial drinkers really seem
to already be embracing. The one of a
kind experiential event that is the Tasting Corner will help broaden their
appreciation for the good stuff all the more.
Addressing the media and VIPs at the launch of the
Tasting Corner, Mr. Antonio Villasenor,CEO of Blue Mountain, the exclusive
distributor of wines and spirits in all SM Markets explained: “The main
objective of the Tasting Corner is to give our valued customers a new shopping
experience at SM Markets’ Wine & Liquor Section.
We are giving them a unique opportunity to know top
wine, liquor, and beer brands with the help of our Brand Ambassadors who will
not just share their expertise but let them taste the liquor themselves; so
they may compare and pick which brand suits them the most”.
Freebies and free samples at the Tasting Corner
The Tasting
Corner is a Pop-up store that will appear in selected SM Supermarkets and
Hypermarkets between August 16, and November 8.
Free samples of brands such as Johnnie Walker, Hennessy, Jose Cuervo, Fundador
or Carlo Rossi, and Los Cardos will be available
throughout the Tasting Corner’s limited run.
The Tasting
Corner will also offer exclusive discounts/price offs, and lucky Tasting Corner
customers can also walk away with premium branded giveaways such as overnight
bags, flasks,glasses, pens, and many others.
Johnnie Walker fans will love the SM 60th anniversary commemorative
bottles.
The
complete schedule of the Tasting Corner is as follows: August 15 to 30 in SM
Hypermarket Mall of Asial; August 17 to 30 in SM Supermarket The Podium, and SM
Hypermarket North EDSA The Block; August
31 to September 13 in SM Supermarket Megamall B and SM Supermarket Makati. September 14 to 27 in SM Supermarket Aura and
SM Hypermarket Pasig; September 28 to October 11 in SM Supermarket Cebu; SM Supermarket
Fairview, and SM Supermarket San Lazaro; October 12 to 24 in SM Supermarket
Southmall and SM Hypermarket Clark; October 26 to November 8 in SM Supermarket
Lanang Davao, and SM Supermarket Baguio.
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